Social Media Strategy Creation 101
From Concept to Completed Strategy
Join expert social media strategist Bobbie Rathjens for this fully integrated course as you learn basic information about social media and end the course with a completed social media strategy that you can implement instantly.
Ever wonder, "What is a social media strategy?" or "Which social media channels should I use to promote my business?" Learn the answers to these questions and many more. This course also includes information on how to convince your boss to participate in social media, key social media and marketing terms, best research methods for your strategy, and everything in between!
When you begin this course, you'll be provided a downloadable, blank strategy template for you to get started with and use during all of the lectures contained within this course. In addition, you'll be able to download the completed social media strategy Bobbie authors throughout the course.
By the time you finish the lectures in this course, you'll have a COMPLETED social media strategy that you can put to work right away!
Your Instructor
Bobbie Rathjens is a social media strategist at a healthcare IT consultancy where she was brought on to single-handedly launch a brand new social media service line. An exciting project that she authored and strategized is a social media-based campaign to generate $75,000 in donations for non-verbal children affected by autism.
Previous to her current position she worked for one of the largest health systems in the country as their social media strategist where she planned and launched their first ever TAVR Twitter Surgery Event. This special event was incredibly successful with participation from medical schools and education facilities across the country, and included an educational documentary and live Twitter Q & A with cardiothoracic surgeons that performed the surgery.
To cap her professional experience, Bobbie owned a successful web design and development firm that serviced nearly 200 clients for almost ten years.